At launch, we printed 40,000 books and made it to #3 on Amazon's bestseller list.
Today, The Hockey Jersey is still sold in bookstores nationwide.
Today, The Hockey Jersey is still sold in bookstores nationwide.
The Hockey Jersey
A new hockey book to inspire the next generation.
Scotiabank's mission is to make hockey for all. But hockey has a glaring diversity problem off the ice too. Every Canadian kid grows up reading hockey books, but most only feature white characters. So we created a book that looks more like Canadian kids today. Because if kids can't see themselves on the page, how can they see themselves in the game?