Aman Soin
Creative
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The Hockey Jersey
Every Canadian kid grows up reading hockey books, but most only feature white characters. So to help tackle hockey’s diversity problem, we created a book that looks more like Canadian kids today. A new hockey book to inspire the next generation. Because if kids can't see themselves on the page, how can they see themselves in the game?
CCO: Aaron Starkman
ECD: Mike Dubrick
Copywriter: Aman Soin
Art Director: Ashley Park