CCO: Aaron Starkman
ECD: Mike Dubrick
CD: Caroline Freisen & Robbie Percy
Copywriter: Aman Soin
Art Director: Ashley Park
The Hockey Jersey
A new hockey book to inspire the next generation.
Scotiabank's mission is to make hockey for all. But hockey has a glaring diversity problem off the ice too. Every Canadian kid grows up reading hockey books, but most only feature white characters. So we created a book that looks more like Canadian kids today. Because if kids can't see themselves on the page, how can they see themselves in the game?