Psst, here's how to say my name.
What can be said about me that hasn’t been said about Harry Potter?
Magical. Easy to read. Dead if it weren’t for his two best friends.
But I digress.
Magical. Easy to read. Dead if it weren’t for his two best friends.
But I digress.
I first worked in advertising during high school – dressed as Tony The Tiger for Leo Burnett’s Christmas party.
I retired from that and found myself in a media agency. Realizing I was proud of crafting clever emails and not spiffy spreadsheets, I changed course. I missed bringing brands to life like Tony did.
Nowadays, I like to write more than just clever emails. I want to connect people with brands in ways that make them think, laugh, and even even cry (in a good way).
My dream is to shoot an ad in space, work in Europe, or have my mom send me my own work asking if I’ve “seen this cool video”.
If we can make any of those happen together, let's talk. helloamansoin@gmail.com
Awards:
Perfect Attendance | Grades 1-3
2023:
Cannes | Silver | Social & Influencer, Metaverse (Heinz A.I.)
Cannes | Shortlist | Social & Influencer, Food & Drink (Heinz A.I.)Cannes | Shortlist | Direct, Co-creation & User Generated Content (Heinz A.I.)
Cannes | Shortlist | Direct, Food & Drink (Heinz A.I.)
Cannes | Shortlist | Outdoor, Food & Drink (Heinz A.I.)Cannes | Shortlist | Outdoor, Technology (Heinz A.I.)
Cannes | Shortlist | PR, Food & Drink (Heinz Vintage Drip)
Cannes | Shortlist | PR, Social Behaviour (Heinz Vintage Drip)
Cannes | Shortlist | Social & Influencer, Partnerships (Heinz Vintage Drip)
ANDY Awards | Gold | Idea (Heinz A.I.)
Clios | Gold | Branded Entertainment & Content (Heinz A.I.)
Clios | Silver | Digital/Mobile (Heinz A.I.)
Clios | Silver | Integrated (Heinz Vintage Drip)
Clios | Silver | Partnerships & Collaborations (Heinz Vintage Drip)
Clios | Silver | Public Relations (Heinz Vintage Drip)
Clios | Bronze | Branded Entertainment & Content (Heinz A.I.)
Clios | Bronze | Branded Entertainment & Content (Heinz Vintage Drip)
Clios | Bronze | Branded Entertainment & Content (Scotiabank The Hockey Jersey)
Clios | Bronze | Integrated (Heinz A.I.)
Clios | Shortlist | Design (Heinz Vintage Drip)
Clios | Shortlist | Fashion & Beauty (Heinz Vintage Drip)Clios Sports | Bronze | Promotion (Heinz Vintage Drip)
One Show | Bronze Pencil | Design (Scotiabank The Hockey Jersey)
One Show | Merit | Print & Promotional (Heinz Vintage Drip)
One Show | Merit | Direct Marketing - Integrated Campaign (Heinz A.I.)
One Show | Merit | Experiential & Immersive - Craft - Use of Technology (Heinz A.I.)
One Show | Merit | Integrated - Craft - Use of Technology (Heinz A.I.)
One Show | Merit | Social Media - Craft - Use of Technology (Heinz A.I.)
D&AD | Graphite Pencil | Press & Outdoor, Poster Campaigns (Heinz A.I.)
D&AD | Shortlist | Integrated, Large Enterprise (Heinz A.I.)
D&AD | Shortlist | PR, Single Market (Heinz Vintage Drip)
Effies | Silver | Home Furnishings & Appliances (IKEA Swearnitures)
Effies | Bronze | Seasonal Marketing (IKEA Swearnitures)Effies | Bronze | Local Market Success (IKEA Swearnitures)
London International Awards | Silver | Evolution - Creative Technology (Heinz A.I.)
London International Awards | Silver | Integration - Foods (Heinz A.I.)
London International Awards | Bronze | Digital - Zeitgeist (Heinz A.I.)
ADCC | Gold | Artificial Intelligence (Heinz A.I.)
ADCC | Silver | Advertising Billboard Campaign (IKEA Swearnitures)
ADCC | Silver | Advertising Transit Campaign (IKEA Swearnitures)
ADCC | Silver | Advertising Posters Campaign (Heinz A.I.)
ADCC | Silver | Best Art Direction Print Single (Heinz A.I.)
ADCC | Silver | Integrated Digital Campaigns (Heinz A.I.)
ADCC | Silver | Newspaper Ad Campaign (Heinz A.I.)
ADCC | Silver | Advertising Integrated Campaign (Heinz Vintage Drip)
ADCC | Silver | Creative Effectiveness in Advertising (Heinz Vintage Drip)
ADCC | Bronze | Advertising Posters Single (Heinz A.I. - Baroque)
ADCC | Bronze | Advertising Posters Single (Heinz A.I. - Ketchup in Space)
ADCC | Bronze | Advertising Posters Single (Heinz A.I. - Synthwave)
ADCC | Bronze | Best Art Direction Print Campaign (Heinz A.I.)
ADCC | Bronze | Best Art Direction Print Single (Heinz A.I. - Baroque)
ADCC | Bronze | Best Art Direction Print Single (Heinz A.I. - Synthwave)
ADCC | Bronze | Newspaper Ad Single (Heinz A.I. - Baroque)
ADCC | Bronze | Newspaper Ad Single (Heinz A.I. - Synthwave)
ADCC | Bronze | Newspaper Ad Single (Heinz A.I. - Ketchup In Space)
ADCC | Bronze | Advertising Integrated Campaign (Heinz A.I.)
ADCC | Bronze | Creative Effectiveness in Advertising (Heinz A.I.)
ADCC | Bronze | PR Campaign (Heinz A.I.)
ADCC | Bronze | Branded Content (Scotiabank The Hockey Jersey)
ADCC | Bronze | Symbols / Logotypes (Bow Wow Academy)
Marketing Awards | Gold | Integrated Campaign (Heinz A.I.)Marketing Awards | Gold | Poster Campaign (Heinz A.I.)
Marketing Awards | Gold | Transit Campaign (Heinz A.I.)
Marketing Awards | Gold | Promotion (Heinz A.I.)
Marketing Awards | Gold | Transit Campaign (IKEA Swearnitures)Marketing Awards | Gold | Brochures/Print (Scotiabank The Hockey Jersey)
Marketing Awards | Gold | Promotion (Scotiabank The Hockey Jersey)
Marketing Awards | Silver | Integrated Campaign (Scotiabank The Hockey Jersey)
Marketing Awards | Silver | Billboard Campaign (IKEA Swearnitures)
Marketing Awards | Silver | Best in Collateral (Heinz Vintage Drip)
Marketing Awards | Silver | Integrated Web Campaign (Heinz Vintage Drip)
Marketing Awards | Silver | Billboard Single (IKEA Swearnitures)Marketing Awards | Bronze | Integrated Campaign (Heinz Vintage Drip)
Marketing Awards | Bronze | Best in Direct (Heinz Vintage Drip)
Marketing Awards | Bronze | Integrated Campaign Led by PR (Heinz Vintage Drip)
Marketing Awards | Bronze | Newspaper Campaign (Heinz A.I.)
Marketing Awards | Bronze | Creative Use of Technology (Heinz A.I.)
Marketing Awards | Bronze | Copywriting (Scotiabank The Hockey Jersey)Marketing Awards | Merit | Promotion (Heinz Vintage Drip)
Marketing Awards | Merit | Logo (Bow Wow Academy)ADC | Silver Cube | Advertising - Promotional Materials (Heinz Vintage Drip)
ADC | Bronze Cube | Interactive - Craft in Online - Use of Technology (Heinz A.I.)
ADC | Bronze Cube | Brand / Communication Design (Heinz Vintage Drip)
ADC | Merit | Artificial Intelligence - AI - Process (Heinz A.I.)
Applied Arts | Promotional Collateral - Series (Heinz Vintage Drip)
Applied Arts | Design - Small Business, Campaign (Bow Wow Academy)Applied Arts | Design - Cause-Related Creative Response (The Hockey Jersey)
Applied Arts | Design - Social/Viral/Promotional, Series (Heinz Vintage Drip)
Applied Arts | Design - Content-Experimental/Innovative, Series (Heinz A.I.)
Applied Arts | Design - Content-Social/Viral/Promotional, Series (Heinz A.I.)
Applied Arts | Design - Food, Series (Heinz A.I.)
Applied Arts | Design - Promotional Packaging, Series (Heinz A.I.)
AToMiC | Silver | AToMiC ROI (Heinz A.I.)AToMiC | Silver | AToMiC Idea (Heinz A.I.)
AToMiC | Silver | AI (Heinz A.I.)
AToMiC | Bronze | AToMiC Tech (Heinz A.I.)
AToMiC | Bronze | AToMiC Engagement (Heinz Vintage Drip)
Communication Arts | Winner | Advertising - Newspaper Ads (Heinz A.I.)
Communication Arts | Winner | Advertising - Digital Advertising, Series (Heinz A.I.)
Communication Arts | Winner | Advertising - Posters (Heinz A.I. - Synthwave)
Communication Arts | Winner | Advertising - Posters (Heinz A.I. - Space)
Communication Arts | Winner | Design - Integrated Branding (Bow Wow Academy)
Communication Arts | Shortlist | Design - Packaging (Heinz A.I.)Communication Arts | Shortlist | Design - Trademark (Bow Wow Academy)
Communication Arts | Shortlist | Design - Identity, Manual (Bow Wow Academy)
Communication Arts | Shortlist | Design - Company Lit. (Bow Wow Academy)
Communication Arts | Shortlist | Design - Posters (Heinz A.I.)
Communication Arts | Shortlist | Design - Books (The Hockey Jersey)
Communication Arts | Shortlist | Design - Environmental Graphics (Heinz A.I.)
Communication Arts | Shortlist | Design - Miscellaneous (Heinz Vintage Drip)
Webby | Winner | Metaverse, Immersive & Virtual Food & Drink (Heinz A.I.)
CMA | Silver | Retail Engagement (IKEA Swearnitures)
CMA | Silver | Food & Beverage Innovative Media (Heinz A.I.)
CMA | Silver | Food & Beverage Public Relations (Heinz Vintage Drip)
CMA | Bronze | Food & Beverage Brand Building (Heinz A.I.)
SIA | Silver | Tech Savvy (Heinz A.I.)SIA | Silver| PR (Heinz Vintage Drip)
SIA | Silver | Seasonal & Event Success (IKEA Swearnitures)
SIA | Bronze | ROI (Heinz A.I.)
SIA | Bronze | Targeting (IKEA Swearnitures)
Media Innovation Awards | Gold | Best Cultural Insights (The Hockey Jersey)
Media Innovation Awards | Silver | Best Integrated Campaign (The Hockey Jersey)
Media Innovation Awards | Silver | Planning with Purpose (The Hockey Jersey)
Media Innovation Awards | Bronze | Best in CSR (The Hockey Jersey)
Idéa | Grand Prix | Advertising Creation (Heinz A.I.)Idéa | Gold | Technological Creativity (Heinz A.I.)
Idéa | Gold | Large Format Display - Single (IKEA Swearnitures)Idéa | Gold | Brand Outreach (IKEA Swearnitures)
Idéa | Silver | Business Results and Strategy (It's Not Just For Breakfast)Idéa | Silver | Business Results and Strategy (Heinz A.I.)
Idéa | Silver | Print (Heinz A.I.)
Idéa | Silver | Business Results and Strategy (IKEA Swearnitures)Idéa | Bronze | Point-of-Sale Advertising (IKEA Swearnitures)
Idéa | Bronze | Proximity Targeting (IKEA Swearnitures)
Idéa | Bronze | Integrated Campaign (IKEA Swearnitures)
CPRS | Gold | Canadian DE&I Campaign of the Year (The Hockey Jersey)2022:
Epica | Digital Grand Prix | Digital (Heinz A.I.)
Epica | Gold | Creative Use of A.I. (Heinz A.I.)Epica | Gold | Food (Heinz Vintage Drip)
Epica | Silver | Food (Heinz A.I.)
Applied Arts | Advertising - Consumer Print, Single (Heinz A.I.)
Applied Arts | Advertising - Consumer Print, Series (Heinz A.I.)
Applied Arts | Advertising - Out of Home, Single (Heinz A.I.)
Applied Arts | Advertising - Out of Home, Series (Heinz A.I.)
Applied Arts | Advertising - Ideation, Campaign (Heinz A.I.)
Applied Arts | Advertising - Augmented & Virtual Reality, Single (Heinz A.I.)
Applied Arts | Advertising - PR/Influencer Campaign, Campaign (Heinz A.I.)
Applied Arts | Advertising - Experimental/Artistic (Heinz A.I.)
The Drum | #36 Top 100 Ads of 2022 (Heinz A.I.)
2021:
D&AD | Wood Pencil | Future Impact (Google Access)
D&AD | Wood Pencil | New Blood (Plant This Whopper)
D&AD | New Blood Portfolio Picks
One Show | Silver Pencil | Young Ones (New Song Smell)
One Show | Bronze Pencil | Young Ones (Google Access)
One Show | Merit | Young Ones (Extinct Emojis)
Clios Entertainment | Silver (Code Captioning)
Clios Health | Silver (Extinct Emojis)
Clios Health | Bronze (Google Access)
ADCC | Silver | Student Advertising (Extinct Emojis)
ADCC | Bronze | Student Advertising (Code Captioning)
Communication Arts | Winner (Code Captioning)
Communication Arts | Winner (Extinct Emojis)
Communication Arts | Shortlist (Google Access)
Communication Arts | Shortlist (Plant This Whopper_
Applied Arts | Student (Plant This Whopper)
MUSE | Gold (Rural Rescue)
NY Festival | Gold (Google Access)
NY Festival | Bronze (Extinct Emojis)
NY Festival | Finalist | Craft (Plant This Whopper)
NY Festival | Finalist | Medium (Plant This Whopper)
Creative Conscience | Bronze (Extinct Emojis)
Creative Conscience | Shortlist (Google Access)
Chip Shop Awards | Shortlist (Google Access)
Miami Ad School Live Client | Silver (EA Sports - FIFA)
Miami Ad School | Top Dog
Media Agency Days:
Media Innovation Awards: Silver, Bronze
Young Lions Shortlist
Fun Facts:
- My first time hiking was to Everest Base Camp. Go big or go home, right?
- My first time camping was in Mongolia. It was also my first time invading Russia
on horseback (accidentally).
- I interviewed at a spy agency twice. Like any good spy, I won't shut up about it.
- I slept overnight inside an IKEA. I think "try before you buy" applies to beds too.
- I do stand-up comedy. I am not good. I should probably sit down.
Experience:
Rethink Toronto | Copywriter (December 2021)
Rethink Toronto | Copywriting Intern (Fall 2021)
DAVID São Paulo | Copywriting Intern (Summer 2021)
Miami Ad School Toronto | Copywriting Student (2020-2022)
Noise Digital | Strategic Planner (Feb. 2019 - Sept. 2019)
Jungle Media | Senior Media Planner (June 2017 - Jan 2019)
Jungle Media | Assistant Media Planner (May 2016 - June 2017)
Press:
To name a few: Adage, Adweek, Bloomberg, Dieline, The Drum, Forbes, Little
Black Book, Stimulant, Strategy, Tech Crunch, The Drew Barrymore Show, Yahoo