IKEA Moving Day
Using IKEA product names to help 250,000 people capture that f*$%ing feeling we all get when we move.
In Montreal and Quebec, on July 1, a phenomenon occurs where over 250,000 people pack up their homes and move. They call it "Moving Day". We ran a 360 campaign to fill in sayings you'd hear on Moving Day with IKEA products to show how we can fit in with every need.
