Copywriter

Extinct Emojis

Killing emojis to save animals.

Over 10 billion emojis are sent on social media each day, and animal emojis are some of the most popular. 73% of those animal emojis represent an endangered species. So WWF partnered with a coalition that includes Facebook, WeChat, and TikTok to get users to notice the animal behind the emoji, and drive donations, before it was too late.
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