Awards: D&AD New Blood Wood Pencil | Applied Arts | New York Festivals Shortlist; Craft | New York Festivals Shortlist; Direct | Communication Arts Shortlist
Copywriters: Aman Soin, Mnrupe Virk
Art Director: Katy van Nostrand
Burger King's menu is now 100% free of artificial flavours or colouring, and preservatives. It's real. But fast food still has a reputation for being fake. So to convince customers we've got nothing to hide, we're getting them to grow a Whopper themselves.