Aman Soin


Creative

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IKEA Swearnitures


Using IKEA product names to help 250,000 people capture that f*$%ing feeling we all get when we move.

In Montreal and Quebec, on July 1, a phenomenon occurs where over 250,000 people pack up their homes and move. They call it "Moving Day". We ran a 360 campaign on Moving Day, using IKEA products that sound like swears, to show how IKEA alleviates Moving Day stress.


















CCO: Aaron Starkman
Copywriter: Aman Soin
Art Director: Preto Murara
What are you doing down here? Go look at something else.