Aman Soin
Creative
→ Work Stuff
→ Spec Stuff
→ Silly Stuff
→ About Aman
→ Learn Something New
IKEA Holiday
Helping people take a holiday from the holiday chaos.
The holidays can be anything but the "most wonderful time of the year". So, we took a different approach than other retailers by showing a more relatable side of the holidays and encouraging people to find some cozy when things got crazy.
Then, we dropped the BÖX COLLECTION
No matter how perfect the gift, kids always play with the box. So we worked with IKEA Canada to create The BÖX Collection – turning millions of boxes into this holiday’s hottest toy.
CCO: Aaron Starkman
ECD: Mike Dubrick
ECD: Mike Dubrick
GCD: Caroline Friesen, Robbie Percy
Copywriter: Aman Soin
Art Director: Ashley Park