IKEA Holiday

Helping people take a holiday from the holiday chaos.

Sometimes the holidays are anything but the "most wonderful time of the year". So we took a different approach than other retailers and showed a more relatable side of the holidays. Encouraging people to find some cozy when things got crazy.

Everyone wants the holidays to be perfect. Instead, on social, we showed realistic scenes – speaking to the times when you have to use any chair to make sure everyone has a seat, or when you're eating the same food for 3 days straight.

CCO: Aaron Starkman

GCD: Caroline Friesen, Robbie Percy

Copywriter: Aman Soin

Art Director: Ashley Park

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