Aman Soin

Creative

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Code Captioning

Hiding secret codes in subtitles.

Netflix needed to get people excited about the new season of The Spy. Instead of just asking people to watch the show, we got them to live it. Using coded messages in subtitles, OOH, social, and even radio, we sent people on missions to interact with the show like never before – becoming spies themselves.

Copywriter: Aman Soin

Art Director: Ashley Park

What are you doing down here? Go look at something else.