Airbnb wanted to get Toronto excited about travelling by speaking to the multi-ethnic neighbourhood enclaves around the city. We used contextual placements to show the world is bigger than their neighbourhoods.
In the "Little Italy" neighbourhood
In the "Greektown" neighbourhood
On the closest transit stop outside of Chinatown.
Search ads activated when looking for local restaurants.
Copywriter: Aman Soin
Art Director: Also Aman Soin...which explains things.